Lure

Commercials are meant to entice us into something that the producer wants us to believe that we need. I have a friend who has a garage full of unopened boxes of new purchases. He took the bait and then realized that he did not need what was being sold to him. You would think that after a few purchases of unopened boxes, he would not be lured into another worthless purchase. When I pause to think of him, I have to question how many times the evil one has lured me into things I don’t need.

James 1:13-18 (NIV)

13 When tempted, no one should say, "God is tempting me." For God cannot be tempted by evil, nor does he tempt anyone;

14 but each one is tempted when, by his own evil desire, he is dragged away and enticed.

15 Then, after desire has conceived, it gives birth to sin; and sin, when it is full-grown, gives birth to death.

16 Don't be deceived, my dear brothers.

17 Every good and perfect gift is from above, coming down from the Father of the heavenly lights, who does not change like shifting shadows.

18 He chose to give us birth through the word of truth, that we might be a kind of firstfruits of all he created.